Dans le cadre de ce projet, nous avons proposé une nouvelle identité visuelle qui met de l'avant le lieu emblématique de l'événement et la diversité de ses activités. Notre concept vise à combiner les photos d’archives de l'événement à des couleurs vives et des formes géométriques, mariant des ambiances nostalgiques et contemporaines. Ces formes peuvent être combinées pour construire des châteaux de sable, notamment dans différentes versions du logotype.
Réalisé à l’École de design de l’UQAM sous la tutelle de Stéphane Huot
Projet d’équipe avec Théo-Rose Fréchette, Naomi Wong et Mégane Roy
The Concours de châteaux de sable des Îles is an event held at Sandy Hook Beach in the Magdalen Islands since 1989. Its main attraction is the contest itself, but it also features musical performances, workshops for kids, and other beachside activities.
For this project, we created a new visual identity that highlights the event's iconic location and the diversity of its activities. Our concept aims to combine archival photos of the event with bright colours and geometric shapes, blending nostalgic and contemporary moods. These shapes can be combined to build sandcastles, notably in different versions of the logotype.
Done at the UQAM School of Design under the supervision of Stéphane Huot
Team project with Théo-Rose Fréchette, Naomi Wong and Mégane Roy
Brand Identity
Réalisé à l’École de design de l’UQAM sous la tutelle de Louis-Pierre Chouinard
Poster, web interface design and merchandise for a series of fictional exhibitions at the PHI Centre. Using iron powder and a magnet to create a unique typeface, this design is inspired by the work of artist Yuko Mohri, whose practice explores intangible forces such as light, magnetism, and gravity.
Done at the UQAM School of Design under the supervision of Louis-Pierre Chouinard
https://annuel-design.uqam.ca/projets/2025/biomachina-affiches/
Brand Identity, Poster Design, UI/UX
Dans cet univers, les poux sont présentés comme des extraterrestres cherchant à envahir la planète Tête. L’expérience est entièrement repensée, accompagnée de jeux interactifs qui permettent à l’enfant de participer de manière ludique à l’élimination de ces envahisseurs capillaires.
Réalisé à l’École de design de l’UQAM sous la tutelle de Sylvain Allard
Projet d’équipe avec Vanessa Goulet Soungie
PIK PIK BOOM proposes a more enjoyable approach to lice removal for children, focusing on empathy to ease this universally unpleasant experience.
We imagine lice as aliens invading "planets" (our heads), and our mission is to send them off to another galaxy. The packaging is paired with interactive games that allow the child to mimic the parent's actions, helping them relax throughout the process.
Done at the UQAM School of Design under the supervision of Sylvain Allard
Team project with Vanessa Goulet Soungie
Behance
https://annuel-design.uqam.ca/projets/2025/pik-pik-boom/
Packaging, Brand Identity, UX design
Réalisé à l’École de design de l’UQAM sous la tutelle de Lino
Projet d’équipe avec Fani Claire, Vanessa Goulet Soungie et Ève-Lyne Dallaire
Poster design and development of the seasonal visual identity for the École supérieure de théâtre (ÉST) at UQAM, created for the four posters of the 2023–2024 directed productions.
Done at the UQAM School of Design under the supervision of Lino
Team project with Fani Claire, Vanessa Goulet Soungie, and Ève-Lyne Dallaire
Poster Design
Internal document created for the Ministry of Health and Social Services of Quebec for a content series on Diversity, Equity and Inclusion.
Layout Design, Illustration
Creation of a series of documents for the Ministry of Health and Social Services of Quebec to give managers tools in order to help their teams during periods of institutional change.
Layout Design, Illustration
Réalisé à l’École de design de l’UQAM sous la tutelle de Daniel Robitaille
Brochure (front) and poster (back) — this editorial piece showcases typographic work inspired by weaving. It was designed as part of Design textile actuel, an exhibition celebrating textile works created by women artists, selected for the richness of their visual, sensory, and interactive experimentation.
Done at the UQAM School of Design under the supervision of Daniel Robitaille
https://annuel-design.uqam.ca/projets/2025/design-textile-actuel-2/
Layout Design
Creation of a visual identity for the ethics branch of the Human Resources Department at the Québec Ministry of Health and Social Services, including a logo, illustrations, banners, and other visual adaptations.
Illustration, Brand Identity
Trois dimensions identitaires structurent la démarche : l’héritage, l’ambivalence et la transmission. Chacune est abordée à travers une activité culturelle marquant une forme de déconnexion : la cuisine, la danse traditionnelle et l’écriture arabe. Ces gestes prennent forme dans une installation qui établit un dialogue entre les expériences de vie d’ici et les racines culturelles d’ailleurs. Les codes visuels de la marqueterie syrienne sont déconstruits et réinterprétés pour évoquer les différentes dimensions de l’expérience diasporique.
Réalisé à l’École de design de l’UQAM sous la tutelle de catherine d’amours
entre nous / بيناتنا / between us is an installation emerging from a process of introspection on diasporic experiences. Rooted in the context of the Syrian diaspora, the project explores the tensions between closeness and distance in relation to cultural practices that shape identity.
Three identity dimensions structure the approach: heritage, ambivalence, and transmission. Each is explored through a cultural activity that reveals a form of disconnection: cooking, traditional dance, and Arabic writing. These gestures take shape in an installation that creates a dialogue between lived experiences here and cultural roots elsewhere. The visual codes of Syrian marquetry are deconstructed and reinterpreted to evoke the various layers of the diasporic experience.
Done at the UQAM School of Design under the supervision of catherine d’amours
https://annuel-design.uqam.ca/projets/2025/entre-nous-%D8%A8%D9%8A%D9%86%D8%A7%D8%AA%D9%86%D8%A7-between-us/
Installation, Research/Creation, Printmaking, VJ
Rassemblement de plus de 300 jeunes melkites à la paroisse Notre-Dame de l’Annonciation en 2023. J’ai contribué en tant que bénévole, gérant la direction artistique, les médias sociaux, le design des objets promotionnels, toutes les déclinaisons reliées ainsi que la coordination générale de l’événement.
Canadian Melkite Youth Convention:
Gathering of over 300 Melkite youth at Notre-Dame de l’Annonciation Parish in 2023. I contributed as a volunteer, overseeing the artistic direction, social media, promotional item design, all related visual adaptations, as well as the overall coordination of the event.
Brand Identity